Services and Consulting

 
 

I help people find the right guitars faster

Playing guitar is fun. It helps people discover themselves and invites them into a world of creativity, music, and friendship. When people have the right guitar in their lap they find a good thing. But, having the wrong guitar can cause you to feel uninspired and disappointed.

I help people find the right guitars for them by getting to know the player and listening to their hopes and dreams. Using my network of connections and knowledge of guitars and features, I make recommendations and see people come alive when they find the perfect guitar for them.

 
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Marketing Consulting

Great guitar shops and brands create a sense of community and belonging around their brand. These brands become connected with their life and journey to become a better musician.

If you confuse people or make your marketing about yourself, you will lose people. For most business owners, it is overwhelmingly stressful to consider keeping up with marketing trends, social media, and the community around your shop. Lots of shops find it too stressful and give up, but those who have a plan create a meaningful community around their shop that insures the survival of their shop but also the good of musicians local to them and the vitality of their communities.

I’ve been a marketer for 10 years and know how to create marketing systems around businesses. I can help you craft a brand message that connects with players and helps put your guitar shop as a central source of hope and inspiration for their musical journey. Help musicians discover themselves and create new music.

I can help:

  • Create a company message

  • Wireframe and lay out websites

  • Social Media Strategy

  • Sales consulting

  • Planning and creating events


    If you want to work together to create a marketing system for your guitar shop, let’s talk.

 

Brand Partnerships: Launches, Demos, Events

Getting peoples attention is the most difficult thing any brand can undertake. Especially when launching a new product, you need a trusted voice in the guitar world that can give public excitement to your guitar or new piece of gear. I help people make sense of the guitar world and lend my opinion to whether or not gear is helpful for their music and friendship goals.

I’ve helped brands like Fender, Guild, Orangewood, Walden, Sweetwater and more launch new products.

I love helping brands launch new gear, let’s work together.